DealersGear is the AEO operating system for dealership websites. The platform started as an all-in-one marketing solution built by dealers for dealers and evolved into the first AEO-driven dealership website platform. It connects inventory to traffic, leads, and sales automatically through the Website Engine and the Vehicle Marketing Multiplier, with every event speaking ACP.

What is an AEO-driven dealership website?

An AEO-driven dealership website is structured so that AI answer engines like ChatGPT, Google AI Overviews, Perplexity, and Claude can read inventory, citations, and dealer information directly. DealersGear is the first platform to ship AEO-native websites for car dealerships.

What does DealersGear do for car dealers?

DealersGear gives dealers three things in one platform: AEO-driven websites that surface inventory directly in AI search results, marketing services across SEO, paid media, and email, and the Vehicle Marketing Multiplier that helps move more cars by automating per-vehicle marketing.

What is the DealersGear Website Engine?

The Website Engine is one of DealersGear's two core workspaces. It renders every dealership page from a single source of truth, and rebuilds pages automatically every time inventory moves, with citations baked in for AI answer engines.

What is the Vehicle Marketing Multiplier?

The Vehicle Marketing Multiplier (VMM) is the DealersGear surface that automates per-vehicle marketing output. It takes inventory events from the Website Engine and produces marketing assets across paid and organic channels for each vehicle in real time.

Does DealersGear use the Automotive Commerce Protocol (ACP)?

Yes. DealersGear is built on the Automotive Commerce Protocol (ACP). Every inventory event, lead, page render, and marketing trigger flows through the system as a signed ACP envelope, making DealersGear interoperable with other ACP-certified systems including AutomotiveAI.

What marketing services does DealersGear offer?

DealersGear has offered a full marketing services layer for dealerships since the company's founding: SEO, AEO, paid search and social campaigns, email marketing, social media management, and graphic design, all coordinated with the dealership's website and inventory.

Is DealersGear the first AEO platform for car dealerships?

Yes. DealersGear is the first AEO operating system built specifically for car dealerships. It evolved from years of operating as an all-in-one dealership marketing platform and was the first to structure dealership websites natively for AI answer engines.

How does DealersGear connect inventory to traffic, leads, and sales?

DealersGear treats every inventory event as a deterministic trigger. When a vehicle is added, sold, or repriced, the Website Engine rebuilds the relevant pages and the Vehicle Marketing Multiplier updates marketing across channels. Inventory feeds traffic. Traffic feeds leads. Leads feed sales.

Who founded DealersGear?

DealersGear was founded by automotive operators including Jamil Ashkar, who built the platform after struggling firsthand with dealership marketing vendors that did not work. DealersGear started as an all-in-one marketing solution for car dealerships and evolved into the first AEO-driven dealership website platform.

Is there a free DealersGear AEO audit?

Yes. DealersGear offers a free AEO audit for any dealership website. The audit runs an instant check against the homepage and delivers a full AEO audit within several hours. It is free, no commitment, and not a sales pitch.

What is the history of DealersGear?

DealersGear started as an all-in-one digital marketing platform for car dealerships, built by automotive operators. As AI answer engines became how buyers research vehicles, DealersGear evolved into the first AEO operating system for dealership websites.

THE OPERATING SYSTEM FOR DEALERSHIP MARKETING

Inventory in.
Traffic, leads & sales
out. Automatically.

Q: How long does migration from our existing dealer website take?

Typical migration takes 3 to 5 weeks. Week one is integration with your DMS and inventory feed. Weeks two and three handle content migration, schema mapping, and dealer-specific customization including layout choice, FAQ tuning, and location pages. Weeks four and five are staged rollout with parallel monitoring before DNS cutover.

Q: What happens to our current SEO authority during migration?

Preserved. We do a full URL mapping before migration so every existing inventory URL, model page, and location page either keeps its slug or gets a 301 redirect to the new equivalent. Pilot dealers Zee Motors, Keller Ford, and FAM Vans saw net ranking improvement within 30 days post-migration, not loss.

Q: Do we keep our current domain and dealership branding?

Yes. DealersGear runs under your dealership's own domain. Your branding, your photography, your tone of voice. We provide the infrastructure underneath. Visitors to your site never see DealersGear branding — they see your store.

Q: How is DealersGear different from CMS platforms like Dealer Inspire or DealerOn?

Traditional dealer CMS platforms are templates with inventory plugged in. DealersGear is infrastructure: every page is generated from the inventory event stream, every page has schema markup attached, every page rebuilds automatically when anything changes. You're not editing a website — you're operating one.

Q: What is AEO (Answer Engine Optimization) and why does it matter?

AEO is the practice of structuring a website so AI engines like ChatGPT, Perplexity, and Gemini can extract and cite its content when answering user questions. As more car shoppers ask AI 'best F-150 deal near me' instead of typing into Google, dealerships that aren't AEO-ready become invisible. DealersGear's Website Engine generates AEO-ready pages by default.

Q: Does DealersGear work with our existing DMS and inventory feed?

AutoLink integrates with major DMS providers (CDK, Reynolds, Dealertrack, PBS) and standard inventory feed formats (HomeNet, vAuto, FirstLook). If your system isn't in our standard library, we build the integration during week one of onboarding at no additional cost.

Q: What is the Automotive Commerce Protocol (ACP) and why does DealersGear use it?

ACP is the open JSON-native standard for dealership commerce data — the successor to ADF-XML. Published by the ACP Foundation under Apache 2.0 license, it models the full transaction lifecycle from inquiry through delivery with typed event streams, structured intents, and full conversation transcripts. DealersGear is built on ACP, which means every event we emit is interoperable with any CRM, DMS, or AI agent platform that speaks the protocol. Read the spec at acpspec.org.

DealersGear connects your inventory feed to every page on your site, every search engine, and every AI engine that ranks dealerships — so a VIN turning into a sold car is the default path, not the exception.

Run the free AEO audit → Book a strategy call

Trusted by

Zee Motors Keller Ford FAM Vans

Avg. ranking lift %

Cost per VDP indexed $

Pages auto-generated K

Built on the Automotive Commerce Protocol

Event stream

vin + 2024 F-150 XLT · Zee Motors 0.7s

build VDP rebuilt · 2.1s + schema 1.4s

out ChatGPT cited kellerford.com 2.0s

Today's totals

Pages built 14,380

Citations 392

Rank lift +38%

OPERATIONS VIEW

It runs whether you're watching or not.

Inventory events flow through the operating system every second. Pages rebuild themselves. Citations come back. Below is a slice of one dealer's last minute.

Events / sec

Pages rebuilt today

Citations / mo

THE PROTOCOL LAYER

What language does the system speak?

Every event in the operating system — every VIN added, every page rebuilt, every lead routed — flows through the same JSON-native protocol: the Automotive Commerce Protocol. ACP is the open standard underneath everything DealersGear does.

JSON-native, modern by design. Replaces ADF-XML with a typed event stream, 8-stage transaction lifecycle, and full conversation transcripts. 100–200+ data points per envelope.

Open standard, vendor-neutral. Apache 2.0 licensed. Governed by the ACP Foundation with public RFC process and multi-stakeholder advisory board.

Backward-compatible. Deterministic ADF-XML conversion built in. Existing CRM and DMS integrations keep working through migration.

Read the protocol spec at acpspec.org

Tier 03

Vehicle Marketing Multiplier Activation · consumes events

Tier 02

Website Engine Page builder · emits events

Tier 01

AutoLink Foundation · ingests events

Tier 00

ACP — Automotive Commerce Protocol Open standard · the substrate

v1.0.0

{
    "acp": { "version": "1.0.0", "envelope_id": "acp_8x2k" },
    "transaction": {
      "stage": "qualified",
      "vehicle_id": "1FTFW1E50RFA12345",
      "offer_history": [...]
    },
    "events": [ // 18 typed event types ]
  }

THE ARCHITECTURE

One workspace. Two surfaces that render from it.

Most dealer software is one tool plus integrations — data scattered across point solutions that don’t talk to each other. DealersGear inverts the model: AutoLink is the workspace where every inventory, lead, call, and ad event lives, and Website Engine and Vehicle Marketing Multiplier render outputs from it in real time.

WORKSPACE · THE OPERATING SYSTEM

AutoLink

The central workspace. CMS, inventory, leads, calls, attribution, ad data, analytics — all in one event stream that every other system reads from.

8 Integrated modules

1 Source of truth

<100ms Event propagation

CMS & inventory sync from DMS & OEM feeds

Lead, call & ad capture with VIN-level attribution

Webhook event bus for every downstream system

Built on the Automotive Commerce Protocol (ACP v1.0.0)

Explore AutoLink →

OUTPUT 01 · PUBLIC SURFACE

Website Engine

Renders pages from AutoLink data

Every VDP, SRP, landing page, and FAQ is generated live from AutoLink’s inventory and content events — with schema markup, AEO blocks, and edge caching built in.

9 page types from one feed

JSON-LD schema per page, auto-generated

APEX / DRIVE / FLEET design systems

Explore Website Engine →

OUTPUT 02 · ACTIVATION SURFACE

Vehicle Marketing Multiplier

Automates on AutoLink data

Routes spend toward ranked inventory, attributes leads and calls back to specific VINs, monitors AI citations — all running on the same event stream powering your site.

Spend optimization across Google, Meta, CarGurus

VIN-level lead & call attribution

AI citation monitoring (ChatGPT, Perplexity, Gemini)

Explore Vehicle Marketing Multiplier →

LAYOUTS

What does the dealer site actually look like?

Luxury, mass-market, and commercial dealers don't need the same look. Pick the layout that matches your brand — the Website Engine output stays AEO-perfect across all three.

APEX / dark / premium

For luxury & performance dealers

Dark stage, gold accents, generous whitespace. The aesthetic of a high-end finance app applied to inventory presentation.

DRIVE / clean / modern

For mass-market dealers

Light, optimistic, blue accents. The default choice for mainstream brands. Maximum conversion clarity, minimum visual friction.

FLEET / industrial

For commercial & fleet dealers

Industrial palette, structured typography, business-buyer specificity. Built around capability specs and total-cost-of-ownership messaging.

HOW IT WORKS

How fast does inventory reach your website?

Every step is deterministic. No manual handoffs, no overnight syncs.

STEP 01 · INGEST

AutoLink receives the event

A VIN is added, price changes, or a photo uploads. Your DMS or feed publishes the event to AutoLink within milliseconds of the change.

STEP 02 · COMPOSE

Website Engine builds the page

The engine identifies every affected page (VDP, SRP, model page, FAQ, location), composes them from your layout choice, and attaches JSON-LD schema.

STEP 03 · DEPLOY

Edge CDN serves the page

Pages deploy to the global edge network. Sub-100ms response times for every shopper. Cached HTML, fresh schema. Old URLs 301'd if structure changes.

STEP 04 · MONITOR

Vehicle Marketing Multiplier tracks the outcome

When a shopper lands, when ChatGPT cites the page, when SERP rank moves — the activation layer captures every signal and attributes back to the originating VIN.

MEASURED RESULTS

What results do dealers actually see?

Same inventory volume, same market, same OEM. Only the infrastructure changed.

Ranking lift %

Top-3 Google placement for inventory queries, measured 90 days post-migration.

Citations / mo

Avg. AI-engine citations per dealer per month. Pre-migration baseline: 11.

Schema validation %

Pass rate on Google's Rich Results Test across all generated pages.

Time to citation d

Median days from launch to first ChatGPT citation. Industry baseline: 90+.

PILOT DEALERS

Who is using DealersGear today?

Zee Motors, Keller Ford, and FAM Vans are the founding pilot customers. Real inventory, real production traffic, real results.

We went from invisible in AI search to being the answer it cites. 47 days from launch. I've never seen marketing infrastructure where the result was that clean and that fast.

— Marketing Director · Zee Motors Founding pilot · Q1 cohort

Zee Motors Keller Ford FAM Vans

Read all success stories →

FREE AEO AUDIT

See how your site actually scores in AI search.

Enter your dealership's domain. We'll run a 4-point instant check against your homepage right now — then email you a full 47-point AEO audit within 4 hours, including specific recommendations for every gap we find. No commitment, no sales call required.

Checks run against your live site · takes ~5 seconds · nothing is saved without your email

READY TO SEE WHERE YOU STAND?

The audit is free. The conversation is not a pitch.

Run the audit first. If the gaps look real, book a 30-minute call with an engineer who has migrated dealers before. We'll tell you honestly whether we're a fit, or aren't.

Run the free audit → Talk to an engineer

QUESTIONS

Common questions.

Seven things prospective dealers ask before they sign. If you have a different question, just email us.

How long does migration from our existing dealer website take?

Typical migration takes 3 to 5 weeks. Week one is integration with your DMS and inventory feed. Weeks two and three handle content migration, schema mapping, and dealer-specific customization including layout choice, FAQ tuning, and location pages. Weeks four and five are staged rollout with parallel monitoring before DNS cutover.

What happens to our current SEO authority during migration?

Preserved. We do a full URL mapping before migration so every existing inventory URL, model page, and location page either keeps its slug or gets a 301 redirect to the new equivalent. Pilot dealers Zee Motors, Keller Ford, and FAM Vans saw net ranking improvement within 30 days post-migration, not loss.

Do we keep our current domain and dealership branding?

Yes. DealersGear runs under your dealership's own domain. Your branding, your photography, your tone of voice. We provide the infrastructure underneath. Visitors to your site never see DealersGear branding — they see your store.

How is DealersGear different from CMS platforms like Dealer Inspire or DealerOn?

Traditional dealer CMS platforms are templates with inventory plugged in. DealersGear is infrastructure: every page is generated from the inventory event stream, every page has schema markup attached, every page rebuilds automatically when anything changes. You're not editing a website — you're operating one.

What is AEO (Answer Engine Optimization) and why does it matter?

AEO is the practice of structuring a website so AI engines like ChatGPT, Perplexity, and Gemini can extract and cite its content when answering user questions. As more car shoppers ask AI "best F-150 deal near me" instead of typing into Google, dealerships that aren't AEO-ready become invisible. DealersGear's Website Engine generates AEO-ready pages by default.

Does DealersGear work with our existing DMS and inventory feed?

AutoLink integrates with major DMS providers (CDK, Reynolds, Dealertrack, PBS) and standard inventory feed formats (HomeNet, vAuto, FirstLook). If your system isn't in our standard library, we build the integration during week one of onboarding at no additional cost.

What is the Automotive Commerce Protocol (ACP) and why does DealersGear use it?

ACP is the open JSON-native standard for dealership commerce data — the successor to ADF-XML. Published by the ACP Foundation under Apache 2.0 license, it models the full transaction lifecycle from inquiry through delivery with typed event streams, structured intents, and full conversation transcripts.

DealersGear is built on ACP, which means every event we emit is interoperable with any CRM, DMS, or AI agent platform that speaks the protocol. Read the spec at acpspec.org.

Inventory in. Traffic, leads & sales out. Automatically.